Organic Video Content
Our Video Background
STAGE II is a Video Content Marketing Company, made up of a dedicated team of creatives and marketing experts. Founded by Nick Zaglmayr, who has a decade’s worth of experience in high-level video production, STAGE II operates from the intention of craftsmanship in the video form, and by providing marketing strategies in the social media space that create high-performing results.
Home & Garden Client Case Study
Our Work Our client, a product-based business in the Home & Garden sector, had the goal of increasing sales/growth via social media. Our video strategy was to start with introducing a new ‘face’ of the brand, whom the audience would see consistently in videos to create trust. Our talent presented a variety of topics that were education focused and provided value. The brand’s product line was mentioned, but only every fourth video, to keep the audience from feeling “sold to“.
Process After the video concepts and scripts were signed off by the client, we took care of casting the host, and then the filming & editing. The 12 videos were all shot in one day, using only natural light and with a wider lens, to give a less-produced feel. They were shot in 9x16 for native Tiktok and Instagram Reels placement.
Video marketing, today, accounts for the highest ROI compared to any other media format.
With ‘social media’ representing the biggest ROI out of any other video marketing channel (67% compared to the next highest channel ‘Blog/Website’ at 14%).
In this channel, short-form video has the highest ROI and is also #1 for lead generation and engagement. Which explains why 62% of companies spend between $20k-$100k+ on video marketing per quarter.
*Hubspot Report
The digital content creation market, from now until 2032, is expected to grow from $30 billion to around $90 billion. In this market forecast, not only is video content creation the fastest growing segment, but it is THE driver in the overall growth of this market.
*Polaris Market Research